Augmented reality (AR) is an interactive experience that seamlessly blends digital content—such as 2D and 3D objects, text, animations, and videos—with the real world in real time. AR allows users to attach virtual digital content to physical objects or locations, enhancing their perception and interaction with their surroundings.

An AR (augmented reality) digital tour is the generic name we give to any tour, trail, scavenger hunt or treasure trail made using our innovative app builder platform.

Every AR digital tour we create is assigned a unique name, app icon and design theme.

AR digital tours are designed to inspire visitors to explore and learn more about your exhibits, sites and stories.

AR rewards consist of digital images, both static and animated, that appear to exist within the real world when viewed through a smartphone camera. Typically, they are designed to correspond with the tour quest, challenge, location, or exhibit to which they are associated, taking the form of items like a cat, dragon, helmet, or gem.

Visitors can rotate and move these AR rewards on their phone screens, allowing them to create fun scenes that are ideal to photograph and share.

No. After downloading from the app store, AR digital tours can be accessed at your location without the need for Wi-Fi and will not consume mobile data.

It typically takes between 3 to 7 weeks to create and publish your AR digital tour app on the App Store and Google Play. The actual duration depends on your internal processes and the variety and complexity of the AR rewards you wish to include in your tour.

This is a half-day on-site or online workshop with your team which covers:

• Deciding on the challenge or quest you want to set

• Selecting the sites/objects/stories you want to showcase in your tour or quest

• Drafting clues and picking artefacts and AR rewards

Alternatively, teams may opt to carry out this work on their own using the templates we will provide.

You have the option to let us create the design elements required, or to use your own design team. It can be cost-effective and help with brand identity to repurpose your existing assets.

Regarding AR rewards, we are equipped to either design new ones or adapt digital files you provide us with.

Most visitors download AR digital tour apps at the first point of contact during their welcome experience. Staff suggestions and signage at this location effectively encourage app downloads.

If you're a ticketed site, we recommend that you promote your AR digital tour as part of the booking confirmation information.